Scott Mattler

Scott Mattler is co-founder of The Nexus Engine and serves as AdTech Columnist & Consultant for Springwire.ai. With over a decade of experience in digital marketing and advertising technology, he helps publishers navigate the evolving landscape of AI, programmatic advertising, and revenue optimization. Scott is passionate about empowering publishers with tools for growth while building partnerships across the digital media ecosystem.

Agentic Buying and the Publisher’s Capital-Project Decision

The agentic-buying shift is the trigger for a foundation-investment decision niche publishers have been deferring. The work is now sized like a capital project — named vendor costs, named FTE, integration in months not years. Publishers who execute now will participate in the expanded tier of buyer scoring; those who wait will absorb compression.

Strategic choices for publishers to regain control and thrive

Publishers need to take back control of their ad stacks and make strategic decisions about what to own and what to outsource in order to thrive in the age of Google Zero.

Monetizing AI content: Strategies for publishers’ control

Publishers can take control of their content and monetize it by blocking unauthorized AI scrapers, gating content through modern protocols, and defining and monetizing their assets with AdCP.