The launch arc sets the strategic frame for the rest of the series. Two posts establish the central case: search is shifting from pageview logic to knowledge-asset logic, and the publisher’s corpus — already on the balance sheet but rarely structured to function as one — is the asset that determines whether anything else on the AI roadmap actually ships.
These posts predate the canonical-vocabulary framework that the series later develops. They operate at strategy-memo register and are written for publisher executives deciding whether to fund the work the rest of the series describes. Start here if you want the strategic case before the operational framework.
